TABLE OF CONTENTS
Casino – an industry which is an enticing vertical of the iGaming world, has always been a desirable and lucrative area to be explored by business owners due to a significant count of audience it possesses. Gaming marketplace brings unmatched growth opportunities and becoming a part of growth is not only exciting but is equally rewarding. But every journey needs a correct start and well-defined path for achieving the final destination, likewise in online casino business. Starting your own business is not everyone’s cup of tea as the most nerve-racking & trickiest part of starting any business is marking the beginning. Commencing a new business requires perfect planning, investments, motivation, commitment and of course, the time. You require an ample amount of time for developing and crafting your business product while keeping budget & potential risks in mind. For a successful online casino business, a proper sequential procedure needs to be followed. Online casino owners must avoid some common mistakes which might impede the launch of their business, bring losses or inflate their budget.
Insights of Online Casino Business
In mid 1990, first online gambling sites were emerged which have become much more common in past few years.
As per a research, global CAGR of this industry is expected to be 11.5% by 2027.
In Europe, casinos prove to be online gambling’s second most popular form that accounted for 32% market share in the year 2018.
Online casinos have always surpassed the offline ones as they come with several potential advantages such as no worries about buying or renting a space, zero risk of potential robbers, etc.
Gaming enthusiasts can enjoy their favorite online casino games while sitting in the comfort and safety of their homes, which is the most crucial aspect during pandemic time.
As per a recent report, a whopping increase of 225% is observed in the count of people who commenced playing online Poker for the very first time during the pandemic time.
People have prioritized safety and are preferring online casinos as compared to land based casinos.
To succeed within a quick span of time in your online casino business, you must build it around the interest and pleasure of your target audiences.
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Steps Involved in Opening an Online Casino
Here is a detailed process on how to start an online casino business :-
Market Research
Business owners must do a proper market research to identify their target audiences and their targeted geographies. You must keep yourself informed about the ongoing trends of the casino industry and should understand the common requirements of your target audiences including the popular casino games that are in demand, the advanced features that audiences expect in an online casino platform.
Preparation
Licensing
Getting a license is a crucial aspect of to start your own online casino business. You must take care of the jurisdictional compliances and licensing aspects before commencing your online casino business. Depending upon your location of operation, time and budget of getting a gaming license can vary. Generally it takes some months or may be a year for getting a license, for instance, it takes 6 months to get a gaming license in Malta.
The next legal aspect that demands to be noticed is registration of the legal entity that means a gaming company. Then follow the process of opening a bank account & make financial as well as legal infrastructure complete.
You can also opt for an alternative method which is getting a White label online casino software that means leasing of software along with the financial infrastructure & license from the casino software provider & then operate the online casino with your brand name. White label casino software comes with ready to use infrastructure and facilitate quick launching of platform.
The process of legal frameworks vary from country to country thus countries can be segregated in following categories:-
- Countries that govern their markets & have monopoly
- Countries which have prohibited gambling
- Countries that govern their markets
- Countries which have not regulated their markets.
Some of the most renowned gambling jurisdictions include UK, Gibraltar, Malta, Curacao, etc. The factors that determine the selection of jurisdiction include license price, license duration and reputation.
Choose Online Casino Software Provider
After understanding the legal aspects, time comes for choosing a reliable and renowned online casino software providers. You must evaluate quality as well as pricing aspects wisely. Along with an appealing user interface & billions of exciting casino games, the software provider must also cover all the necessary and advanced functionalities and features in the platform such as :- -RNG Module -Content Management System -Seamless Payment Options -Bonus Management Module -Reporting Engine -Casino Game Management Unit -Admin Dashboard -Powerful Backend Support -Risk Management System etc Software providers must also ensure you about regular updates of games & software, technical support and hosting. Post-launch support and maintenance services should also be taken care of by the provider.
Opt for Quality Game Content
Diversity of games on your online casino platform holds utmost importance for engaging players. Your online casino website must support a plethora of exciting casino games including Baccarat, Slot games, Poker, Bingo, Blackjack, Roulette and many more. Your software provider must be connected with top-tier game providers so that you can get all the games of your choice integrated in your platform. Your platform must cover varied types of casino games including online casino games, virtual casino games, live dealer casino games, etc. Games from reliable game providers ensure you about high quality game content that is rich in engaging game assets and realistic storylines.
Payment Methods
Seamless and secure transactions are the must for an online casino software. You must ensure that your platform covers multiple payment gateways so that your users can choose the payment method of their choice. Integrating fiat as well as cryptocurrency payment options enhances the value of your online casino as nowadays most of the people prefer payments in cryptocurrencies. You must ensure that your software provider is connected with reliable payment gateway providers so that your players can easily withdraw and deposit funds securely in your online casino.
Budgeting
As soon as costing involved in legal aspects, software development and marketing strategies are defined, you can plan your complete budget of your online casino. For startups, it is advisable to set a budget for an entire operation year so that they can understand the flow or profits and losses wisely. Since you are a newly launched business, you must understand that you need to spend more in starting as you have to build a loyal customer base through different promotional schemes for enticing users. Here is an approximate separation of expenses that an online casino owner should keep in mind while planning a budget for their business :-
During pre-launch of your online casino, a major part of your budget is involved in software development while post-launch you need to majorly focus on spending in the marketing & promotions part.
Launching
Launching time frame not only depends upon software providers but also on the business owners. You must identify the most suitable and favorable time for your online casino launch. Generally it takes about 3 months for the online casino software providers to develop and set up the casino software which includes website designing, setting up games, customizations and functionalities implementations. Business owners can contribute equally in speeding up the launching process by offering timely feedback on various approval documents and queries of developers and designers.
Promotion and Marketing
The secret of an online casino business’s success is not just engaging design and multiple games inclusion. The main secret lies in the implementation of marketing strategies on every project stage. The competitiveness of the online casino market is increasing rapidly and is really hard to break unless you have strong and proven marketing tactics. Here are some of the points that should be considered by online casinos for winning the fiercely competitive race:-
Branding & Positioning
You should gather a skilled team of marketing experts who create strategies around your business offerings, announce your business goals, determine your targeting niche, promote your differentiators & your unique offerings.
Pre-Launching Advertising
You should make an announcement of your casino launching through social media platforms or other promotional mediums that inspire your potential audiences to start waiting for the exciting launch. You can use multiple methods such as publications, presentations, online advertising, etc.
Post-Launch Promotion
You can use SEO tactics for enhancing your presence on search engines and bring relevant traffic on your online casino. You can also go for banner networks and advertisements for post-launch promotions.
Retention Campaign
You should plan some loyalty programs for enhancing the retention of users on your online casino. You can also include FAQs, demo versions, blogs, etc sections on your online casino platform for keeping your clients well-informed about the platform and your offerings.
Affiliate Networks
You can develop a hierarchy of affiliates or agents networks for your online casinos that will boost the revenue of your online casinos in a significant way.
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What is a White Label Casino Software Solution?
White label casino solution proves to be one of the most comprehensive and cost-effective business solutions for all those who desire to make quick entry to the market. White label business models involve selling a ready to launch product by one company to the other businesses who need it and are allowed to rebrand the product and offer it as their own. The idea is providing clients a feature rich and well functioning casino solution equipped with all the functionalities & operational infrastructure required in an online casino platform. Using white label casino solutions, businesses can launch their own online casino business within a matter of weeks.
White label casino solutions come wrapped up with all the requisite and crucial features, high quality casino game contents from different game providers, secure payment methods & other crucial aspects required in an online casino. Businesses can just stay focussed over pre-launch and post-launch marketing plans & stay away from the hassles of developing their online casino platform from scratch.
The concept of white label basically means receiving a blank casino template integrated with all the necessary functionalities which can be reshaped and redesigned as per your branding requirements. Thus if you are someone who wants to start an online casino while staying away from the hassles of developing the casino software solution & desires to make a rapid entry to the highly competitive casino industry, then white label casino solutions are one-stop solutions for you !
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How White Label Casino Solutions Work?
Buying a white label casino solution enables casino businesses to get fast access to an exclusive & ready to launch online casino platform.
Though it is completely designed and developed by the white label casino solution provider but after rebranding and customizations, player’s visualise it as your independent platform owned by your business.
Initially the white label casino solutions templates are shown to you and you can choose the one which suits your business requirements.
You can inform the software provider about your branding guidelines so that they can customize the UI/UX as per your brand identity.
You can check the existing list of features and if you need some additional features as per the demands of your target audience, then you can ask them to integrate on-demand additional features in the software.
Payment gateways & casino games from different game providers also come integrated in the software but if you want to remove or add any of the payment gateway or casino games from your platform, it can be done by the white label casino software provider.
White label casino software provider minimizes the responsibilities of a casino operator by handling the crucial task of building the online casino platform.
Responsibilities of a White Label Casino Software Provider:-
Setting Up Online Casino Platform
Integrating High Quality Casino Games Content from Different Providers
Customizing UI/UX of Software as per your Branding Guidelines
Legal Infrastructure
Financial Infrastructure (Payment Gateways Integration)
Website Hosting
Technical Support to Casino Operators
Responsibilities of a White Label Casino Operator
Daily Casino Administration
Pre-Launch Marketing
Post-Launch Promotions
Planning Player Retention Programs
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Key Advantages of Choosing a White Label Casino Solution
Here are some of the major advantages of white label casino software :-
Efforts & Time Saviour
As aforementioned, white label casino software is an all-inclusive package of necessary casino features and can be quickly launched. Within a few weeks, you can launch your own online casino while saving your time as well as efforts. You can utilize your time & efforts over analysis of growth opportunities, marketing strategies & improvements of KPIs.
Pocket Friendly
White label casino software provider helps you in entering the casino market within a quick span of time and with no stress. You can avail plethora of benefits with just one-time investment through white label casino solutions. They usually cost lower in comparison to custom or turnkey casino solutions & are thus cost-effective or pocket friendly solutions.
Ready-made Games Catalog
High quality casino game contents are one of the vital aspects of an online casino platform. Getting casino games from different top-tier game providers is a time consuming and tricky task but white label casino solutions ease up this task for you as they come integrated with good quality casino games of various genres from different game providers.
Safe Payment Gateways
Secure and quick transactions are one of the crucial components which are expected by users in an online casino platform. They desire to ensure the security of transactions carried out by them on the casino software. A quick and convenient payment gateway enhances the retention rate of users on your platform. You can stay stress-free about the payment methods in white label casino solutions as they come integrated with various fiat as well as cryptocurrency payment options. It also manages different aspects of transactions such as risk management, fraud prevention, etc.
Customer Support
Customer support service is also provided to you by your white label casino software provider for helping your casino operate smoothly. Whether it is a technical issue or a general issue, the provider guides you efficiently for all the aspects related to your online casino platform.
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Things to be Considered While Choosing an Online Casino Software Provider
Idea of commencing an online casino within a few weeks seems really interesting but still you must keep certain things in mind :-
Choose Reliable Provider
Online casino software providers must be chosen wisely. You must opt for a renowned and trusted casino software provider who possesses a strong level of expertise and experience in the industry.
No Revenue Sharing
Sometimes, casino software providers ask for high revenue sharing for covering their own costs of licensing, maintenance and support.It turns operator into a tenant and white label casino software provider into a landlord who asks for rent every month. Thus you must keep the points regarding revenue sharing clear with the software provider and should ensure that they follow no revenue sharing policy and the cost of software is just for one time.
Seamless Customization Opportunities
You must ensure it with the software provider that the software can be customised seamlessly as per your requirements so that you can get all the customizations done as per your branding guidelines and get all the on-demand additional components integrated in the software.
Support & Maintenance
After successful launching of the casino software, the software provider must also guide you in case of any queries or issues. Proper support and maintenance should be provided for your platform by the team.
Sound Branding, Promotions & Marketing Strategies
A plethora of entrepreneurs are launching their own casino platform due to the rapidly growing industry. Hence for distinguishing your platform from others in the industry, you must plan an innovative and unique marketing strategy that can make you stand out of the crowd.
Online Casino Industry Trends in 2024-25
Although aforementioned points hold utmost importance in starting an online casino, market needs and technological advancements do not stand still. Thus you must keep your solutions and services in accordance with the latest trends of the industry.
Cryptocurrency
Cryptocurrencies have been the ruling trends in the online casino industry for a long time. Most of the people prefer buying, trading and spending Litecoins, Bitcoins, Ethereums and other cryptocurrencies over other fiat payment options. Crypto payments prove to be convenient for players as well as operators as players get the advantage of staying anonymous while operators get money rapidly without involvement of any intermediaries. Thus, if you are planning for starting your online casino, then you must opt for integrating crypto payment options.
Blockchain
Blockchain based online casinos are also one of the most trending casino solutions that has formed an innovative layer in the casino market. Blockchain systems prove to be one of the leading platforms of the world for digital assets. Blockchain technology brings bundles of advantages along with it that includes secure transactions, rapid payments, fairness and transparency in gameplay and much more that make this technology a crucial component of online casinos.
Gamification
Gamification can turn a boring procedure into a user-friendly and engaging experience. Elements of gamification include competition elements, badges, leaderboards, points & rules of play. Gamification enhances the interactiveness of your casino solution and makes it more engaging. Here are the crucial steps of a gamification strategy:-
-Understanding your players
-Identify their goals
-Know their triggers and motivation
-Introduction of gamification elements
-Monitor gamification effects
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How can GammaStack Assist you to Start an Online Casino?
GammaStack can be your perfect helping hand in starting your online casino by offering you feature rich online casino software solutions as per your specific business needs and in accordance with your target audience. We ensure to provide you an ultra modern online casino platform that covers all the requisite as well as trending features such as RNG module, seamless payment options, graphics & animation, game assets, cryptocurrency support, bonus system, loyalty programs and much more. Whether you are in need of a ready-made online casino platform or a custom online casino software development service, we cover you for all of your requirements in a perfect manner. We also provide unique casino solutions including blockchain based online casino, bitcoin casino, crypto casino, TRON casino DApp development, casino games aggregator and much more.
Frequently Asked Questions
Steps to start an online casino include market research, licensing, choosing casino software provider, choosing game provider, choosing payment gateway provider, launch of software and marketing & promotions.
The important features of an online casino software are risk management system, PAM system, back office system, bonus system, etc.
Yes, we provide white label casino platform which has all important features.
GammaStack is an online casino software provider which is the best in the industry.
Baccarat, Slot game, Crash, Roulette, Dice, etc are popular casino games that must be included in the casino software.
Baccarat, Slot game, Crash, Roulette, Dice, etc are popular casino games that must be included in the casino software.
A white label casino software is a ready-made casino software which is integrated with all the crucial components. Online casino businesses can purchase white label casino solutions from the providers, get them reshaped in their own branding & launch them as their own platform.
Crucial components of a white label casino software include high quality game content from different game providers, secure payment gateways, requisite online casino features, risk management module, player retention programs, etc.
Some of the major benefits of opting for white label casino platform include:
- - Time & Efforts Saviour
- - Cost Efficient
- - Ready-made Games Catalog
- - Secure Payment Options etc
GammaStack is one of the best white label casino software providers which offers feature rich and ultra modern white label casino software which is integrated with all the necessary as well as innovative features.
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