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Online casinos have gained massive popularity in recent years, especially after the COVID-19 pandemic. The online casinos allowed players and punters to access world-class casino games from the comfort of their homes whereas mobile devices made online casino platforms even more accessible. As a result of the growing popularity, more and more operators are interested in launching their own casinos, and Australia has emerged as one of the most lucrative regions for launching a casino business.
Starting an online casino business in Australia is a highly lucrative option for businesses nowadays because of the growing demand for online casinos paired with the growing popularity of casino games. The most famous types of gambling in Australia are slots, casino-type games, sports betting, and lotteries. Though there are some forms of gambling that are restricted in Australia, there are no bans or restrictions on offshore gambling.
Hence, even though it is not legal to establish an online casino business in Australia, a business can easily register itself under any other jurisdiction in the world and target the Australian population as an offshore online casino. However, for land-based casinos, there are no such restrictions.
Coming to legalities, there are different authorized organizations for different states and territories. Online activities are controlled by the Interactive Gambling Act 2001 (IGA), enforced by the Australian Communications and Media Authority (ACMA).
Now that we have established the basics, let’s dive straight into the process of starting an online casino business in Australia.
How To Open An Online Casino In Australia?
Gambling is already popular in Australia. Australians, on average, gamble 20% more than any other nation in the world!
According to the stats, in the financial year 2020-21, Australians placed AUD$198 billion worth of bets resulting in a
loss of AUD$24 billion. Also, Australia houses about 18% of the world’s total number of poker machines, amounting to
approx. 200,000, among which, half are in NSW itself. Long story short, offshore operators will face no challenges in
finding their target audiences in Australia.
As established earlier, if you’re wondering about how to open an online casino in Australia, all you have to do is get your online casino registered under any jurisdiction other than Australia to offer offshore services to your targeted Australian players.
The process involves several steps and careful planning. Here’s a step-by-step analysis of how to launch a casino in Australia.
As established earlier, if you’re wondering about how to open an online casino in Australia, all you have to do is get your online casino registered under any jurisdiction other than Australia to offer offshore services to your targeted Australian players.
The process involves several steps and careful planning. Here’s a step-by-step analysis of how to launch a casino in Australia.
Market Research
Starting your business with thorough market research will offer you a competitive edge. The very first step is to understand the gambling market in Australia. It’s important to inquire about competitors, current trends, popular game segments, etc. This will give you a fair idea about the important business aspects. Then, studying your target audience and learning about their tastes and preferences will help you a lot in formulating strategies and selecting games.
Planning & Budgeting
While planning how to open an online casino business in Australia, the next step for you will be creating a business plan and chalking out a budget for the same. Figure out the possible USPs to offer, your short-term and long-term business goals, competitor strategies, etc. It is also time to determine the estimated cost for developing, licensing, launching, and marketing your online casinos, and arrange for funding.
Developing Casino Platform
After the planning and budgeting are done, it’s time for the real action! Choose a trustworthy and experienced casino platform developer (we’ll explain this in detail below) and develop your casino platform. Customize it to match your branding specifications, tailor functions, and features, and develop a seamless and user-friendly UI/UX.
Selecting Game Providers & Games
When your online casino platform is ready, it’s time to fill it up with top and trendy games. Choose a variety of games from popular and renowned game providers. You can choose from mainstream casino games such as slots, blackjack, baccarat, roulette, etc. or you can also choose to include provably fair games such as Crash, Dice, Moon, Mines, Limbo, HiLo, Coin Flip, etc. Include enough numbers of games in each category so that players can have ample options to choose from. This is highly important in order to attract more players and keep them hooked to your platform for a long time.
Integrating Payment Methods
The next step for you will be to prepare your online casino platform to accept payments. In this case too, providing numerous options will work in your favor and help onboard more customers successfully. So, integrate a number of popular payment gateways like PayPal, Neteller, Skrill, etc. along with other payment modes such as netbanking, credit/debit card, wallets, crypto payment options, etc.
Acquiring Licenses
Now it’s time to acquire the necessary licenses to operate your online casino from the jurisdiction it’s registered in. Finding out about all of the legal compliances and adhering to them is non-negotiable. Further, you’ll need to set a screening system for the players too, so that you can ensure that every player registering on your platform is legally permitted to perform online gambling and related activities.
Marketing & Promotions
Before launching your online casino, it’s also highly important that you market and promote it extensively in order to attract the attention of the most possible number of customers. Your casino platform provider might provide help during this step. Hence, choosing a provider that offers complete marketing support will work in your favor and will help you increase your brand awareness and recognition in no time.
Launch
Finally, it’s time for you to launch your online casino, you are ready for business! This is also the time to establish efficient and competent customer service. Also, you need to continue with your marketing endeavors so that your campaign reaches more and more of your target audience. Make sure you include lucrative and attractive bonuses to convert customers better and also introduce loyalty programs to make sure your players stay loyal to your online casino platform.
Post-Launch Maintenance
After the successful launch, you’ll need to perform some regular checks such as hardware and software maintenance. It’s important to opt for an operator that can help you with the same. Post-launch services not only offer you maintenance but also help you stay ahead by offering you timely software updates, feature updates, and more.
Choosing An Online Casino Platform Solution
While planning how to open an online casino business in Australia, choosing an online casino platform type from the available options can be a difficult job. Hence, we’ve provided a breakdown of each type, along with its advantages and disadvantages. This will help you make an informed decision.
- Solution Type
- What It Is
- Advantages
- Custom Casino Software Solution
- A custom casino platform development solution entails end-to-end development and is 100% tailored to your needs. From theme and design to features and integrations, everything will be custom-made and fitted to your requirements.
- A custom-developed casino platform will allow you the most freedom in terms of choosing the style, theme, designs, technical details, payment options, features and functions, etc. As a result, you can completely modify everything to attract your target audience.
- White Label Casino Software Solution
- A white-label casino platform development solution denotes a pre-developed casino software ready for launch. These solutions are customizable and allow you to integrate your brand style. These solutions also support on-demand customizations along with 3rd party integrations and can be launched in no time.
- White-label online casino solutions are budget-friendly and take only a few weeks (as opposed to several months in the case of custom casino software) to be ready for deployment.
- Turnkey Software Solution
- A turnkey casino software solution is another type of ready-to-use software that is almost completely ready for deployment.
- A turnkey solution takes even less time to launch than a white-label solution. So, people who want to quickly launch their casino business and enter the market, find it the best option.
Want To Discover More About How To Start Your Online Casino Business?
Choosing An Online Casino Platform Provider
Choosing the perfect online casino platform provider from the umpteen number of businesses available in the market can be a daunting task. However, making an informed decision and following a comprehensive checklist to make the selection will help you immensely.
Here’s a list of criteria to fulfill before choosing your online casino platform provider.
Here’s a list of criteria to fulfill before choosing your online casino platform provider.
Experience & Credibility
Choose a casino platform provider who has substantial experience in this field supported by a strong and extensive portfolio of past works. This will ensure that you will receive the best service from industry experts. Also, ensure that the provider is properly registered and has valid licenses. This will establish their credibility and increase trustworthiness.
Features & Customization
Once you have shortlisted the provider according to the above criteria, you need to check out their offerings. Thoroughly ensure the features and functions they offer, and whether they fit your requirements. Inquire about what kind of customization options are available and see if they fit your criteria.
Revenue Sharing
Popular and renowned casino platform providers will demand very low to zero GGR shares. This will help you boost your revenue by allowing you to keep most of your profits. Hence, it becomes important to inquire about the GGR share before selecting a platform provider.
Marketing Support & Post-Launch Support
A competent casino platform provider should provide marketing support before and after the launch of your platform. This will ensure that your business can attract a huge number of target audiences. The provider should also deliver post-launch support and services like maintenance service, updates, feature enhancements, etc. so that you can ensure seamless operation of your online casino at all times.
Customer Service
Finally, ensure that the casino platform provider you’re choosing offers comprehensive customer support, addresses your issues immediately, and solves them quickly.
Selecting a casino platform provider based on these conditions will help your business develop a platform that’s attractive, runs seamlessly, and gives your revenue a boost.
However, along with choosing the ideal provider, it’s also important to conduct a market study and look for new and emerging trends in the Australian gambling industry. Following those trends will help you connect with your target audience in Australia in a more meaningful way.
Explore Interesting Blogs from Different Categories
Emerging Trends in the Australian Gambling Industry
If you’re starting an online casino business in Australia, then these trends should dominate your business plan and strategy.
- Mobile gambling is highly popular and covers a large portion of the total gambling market. Multiplayer mobile gaming is also on-demand.
- AR and VR technologies are very popular right now, and developing new and cutting-edge casino games with these technologies will attract a lot of players.
- Blockchain-based casino gambling will also stay in high demand.
- Provably fair games are also gaining a lot of traction in the Australian gaming market as they allow players to verify the fairness of the outcome.
- Mini casino games such as Crash, Moon, Mines, Hilo, Moon, Limbo, etc have also gained massive popularity as they offer quick gambling sessions with maximum thrill.
How Gammastack Can Help In Starting An Online Casino Business In Australia
GammaStack is one of the best online casino platform providers in the industry. With 13+ years of presence in the industry and 100+ deployed casino platforms in its portfolio, GammaStack assures top-quality service at a competitive price. Boasting a highly experienced and skilled team of developers, GammaStack understands your pain points and provides tailored solutions. With trending features such as PAM tools, RNG integration, AR and VR casino games, NFT games, blockchain-based casino games, and more, GammaStack offers everything that you may look for in a casino platform. Want to launch your business in the Australian market? Contact us today!
Frequently Asked Questions About How To Start An Online Casino Business In Australia
The cost of launching your business in the Australian market depends on various factors such as:
- Consultation
- Casino software (online casino) or casino infrastructure development cost
- Casino game acquisition cost
- Business registration cost
- Casino license acquisition cost
- Ongoing operational costs
- Marketing cost
- Post-launch maintenance cost, etc.
Only after we have your requirements, we offer you the complete quotation.
Yes. You can open casinos in Australia by adhering to all the legal compliances set up by the Australian government.
Opening a casino business in Australia is a lucrative opportunity. Australia has the highest population percentage that engages in gambling activities, as well as the highest per capita spending rate on casinos. Gambling and casino games have a thriving industry in Australia and the Australian population, with enough disposable income, spontaneously participate in these activities.
Our online casino software solution types include bespoke or custom casino software solutions, white-label online casino platforms, and turkey casino software.
If you are all in for Starting an online casino business in Australia and you want to launch quickly, ready-made solutions such as white label and turnkey solutions would be an ideal choice for you.
Sources:
- https://www.abc.net.au/news/2023-06-28/online-gambling-advertising-sports-broadcasts-computer-games/102531432
- https://www.qgso.qld.gov.au/issues/2646/australian-gambling-statistics-38th-edn-1995-96-2020-21.pdf
- https://www.australianethical.com.au/blog/australia-needs-to-kick-its-pokies-addiction/
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