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The revenue of an operator relies on the duration which a player spends on the gameplay. But sometimes players feel bored with monotonous things and poker is no exception. Thus online poker platforms should keep on trying new and innovative methods of player retention to enhance the engagement on their platforms. You should first identify and define your target audience. Online poker players can be categorised as those who play for fun and regular players. Regular players always aim at results directly and their retention process is quite another story. For fun players, boredom can be a problem and retention strategies are mostly designed for such players. The playing frequency is one of the most crucial factors of player retention in the iGaming industry. As per a research, the player retention is increased only by 3% when the player is satisfied with the service and the brand but twice stronger effect is given by the habit of playing. Operators aim at strengthening their brand and enhancing their level of service but they should first focus on motivating players for playing more and more. Getting new users as well as retaining old users, both demand time and effort but retaining users is quite cost-saving. Thus you should stay focused on retaining your players in an engaging way. Since there are multiple online poker platforms, thus you should redefine and strengthen your player retention strategies to retain your users on your online poker platform.
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What is player retention?
Retention of players implies retention of player’s interest. In a competitive iGaming space, it is hard for online poker platforms for holding player’s interests. Different engaging introductory offers make players run from platform to platform. Perceived introductory offer value is quite more than staying with just a single provider. It often fosters the mindset of players who are always seeking a deal and don’t go for value. But you should not sacrifice your competitive edge and differentiate yourself through well-planned retention strategies. You can adopt various retention strategies such as free spins, promotions, free deposits for attracting players. Strong retention strategies help in relationship building and long-term values creation which helps you to engage your customers for the long-run.
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Important aspects of player retention
Here are some of the crucial aspects of player retention:-
Reason
You should first identify the cause due to which players are playing the game except the reason of winning the cash.
Diversity
You should keep your game as unique as possible as players don’t find monotonous games interesting. You should offer a different and engaging gaming experience to your players.
Competition
Your platform should have some comparative features for players such as leaderboards where they can check the scores of their competitive players which gives them a motivational boost.
Reward
Players always feel boosted for the gameplay when they get recognition or motivation in the forms of some rewards, maybe some additional spins, bonuses, etc.
Emotions
Players always feel connected with a particular gameplay if it brings excitement and boosts their playing spirit.
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Strategies for improving player retention in online poker platforms
Profiling of players
Preferences and requirements of different players vary from each other. Thus it becomes really crucial to identify the playing preferences as well as playing behaviour of different players in terms of playing hours, game type, etc. It helps you in customising your platform as per the player’s preference so that you can offer exactly what your target audience wants.
Exclusive games
An online poker platform should possess some unique as well as popular poker game variants which can keep them differentiated as well as ahead of their competitors. Different game suppliers do investments to create some unique and engaging game contents. Thus, only large operators with good budgets can probably afford buying these exclusive games.
User experience
Every user prefers a platform which is engaging, possesses an easy to use interface and is convenient to access. Most of the players prefer playing on their mobile devices rather than desktops or laptops, thus you should always try to get a mobile app developed for your online poker platform so that your players can find it easy to access your mobile apps and enjoy their gameplay. Players always seek entertaining and easy to use interfaces and do not go for complicated apps with non-user friendly interfaces.
Game recommendation
This aspect helps you to reach your target players in the most effective way. Many players have some specific game choices and they love a particular format of the games. Thus you should try to identify them and recommend those categories of games when they search to play more games. Thus will help you to reach audiences in a customised way.
24/7 support
Your platform should have a 24/7 support feature so that players can rely on your platform for a hassle-free and secure gaming experience. They can get confidence for playing on your platform and that their problems or issues can be solved quickly by the support team on your platform.
Multiple options
Everyone loves to get multiple choices for any particular thing and online poker gameplay is no exception. Thus you should always cover different online poker game variants such as Texas hold’em, Omaha, seven stud poker, razz and many more so that your players can get options to choose from. Similarly, you should include options in other aspects as well, such as payment methods. You should include fiat as well as crypto payment options in your online poker platforms.
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Why is player retention important?
Player retention is one of the most crucial aspects of any gaming platform. Players have multiple options to choose from as there are hundreds of online poker platforms where players can have gameplay. You should have something in your platform which differentiates from others and which can keep your players engaged with your platform. Retention rate of players is one of the most important metrics in a gaming platform as the more is your player retention rate, the more is your platform’s performance. Thus for maintaining your customers, you should plan and include some amazing retention methods or strategies in your online poker platform.
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Tools of player retention in online poker platforms
Tournaments
You can sharpen the poker’s competitive spirit through poker tournament software. This is a highly important tool as multiple players find it really competitive to be a part of poker tournaments. Many players participate in the poker tournaments for enhancing their skills but they mainly aim at participating and winning in the tournaments.
Missions
Missions and quests are one of the most effective ways of retention of players in online poker platforms. Giving your players some mission in the poker gameplay motivates them to play and perform. Daily missions are highly popular which motivates players for playing the game daily.
Loyalty programs
Loyalty programs prove to be one of the most effective and popular methods of retention in online poker platforms. You can reward a player through different kinds of bonuses such as welcome bonuses, achievement bonuses, etc. This keeps them attracted towards the platform and enables you to create a loyal customer base.
Variety
Despite getting multiple bonuses and rewards, sometimes players get bored with some specific kind of games as they need variations. When they get bored from a particular game, they take a break from the game and move to another platform for another gameplay. You should include different varieties in your platform so that your players do not move to another platform and enjoy different games on your platform only.
Jackpots
Addition of jackpots can help you in strengthening the excitement on your poker platform. Sudden occurrence of a jackpot makes players have vivid emotions and bundle of excitements. As players get a jackpot, they get filled with emotions and excitement.
Leaderboards
Leaderboards are one of the most effective ways of highlighting the leading players in the game. This improves the playing spirit and competitiveness among players which eventually motivates them for the gameplay. Players keep on playing to improve their game skills and win the game to stay on top of the leaderboards.
Social interaction
You should include this feature of social interaction in your online poker platform which can help your players to communicate with other players and have interactive gameplay. Social interaction features such as live chat, chatrooms, etc can enhance interactiveness and thereby engagement on your platform.
Celebrities
You can invite different celebrities, may be popular poker players or any other musician, actor or any other famous personality on your platform for a poker gameplay which can also attract players towards your platform as they can get a chance to interact with their favourite celebrities.
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GammaStack : Offering state of the art online poker platforms with engaging retention tools
If you are in search of a trusted online poker software development company which can provide you with an advanced and unique online poker platform integrated with necessary features as well as engaging player retention tools such as loyalty programs, leaderboards, jackpots, etc, then GammaStack is a name which you should definitely consider to get state of the art online poker software.
Frequently asked questions
Loyalty programs, jackpots, social interaction, leaderboards, etc are some popular player retention tools in online poker platforms.
Game recommendation, 24/7 support, player profiling, exclusive games, etc are the different player retention strategies for online poker platforms.
Yes, we cover different player retention tools in our online poker platforms.
Yes, different loyalty programs are covered in our online poker software.
Yes, different bonus and rewards systems are covered in our online poker software.
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